Vacancy: Digital Marketing Executive at Hematech Academy.
Organization: Hematech Academy International Limited
Job Type: Remote/Hybrid | Full-Time/Freelance
About the Role
Hematech Academy International Limited is seeking a creative, strategic, and results-driven Digital Marketing Executive to join our team. This role involves crafting, executing, and refining digital marketing campaigns aimed at students, professionals, and lifelong learners pursuing self-paced courses or live classes across diverse fields like medical and health, management, and technology.
The ideal candidate is passionate about online education, thrives in a fast-paced environment, and possesses a strong ability to engage audiences while driving enrollment growth.
Key Responsibilities
1. Marketing & Campaign Management
Develop and execute comprehensive digital marketing strategies to promote the academy’s courses and programs.
Create targeted campaigns for diverse audiences, including undergraduates, Corps Members, medical students, residency doctors in training, professionals, entrepreneurs, and individuals seeking personal or professional development.
2. Search Engine Optimization (SEO)
Conduct on-page and off-page SEO to enhance website content and boost search engine rankings.
Perform keyword research and implement optimization strategies to increase organic traffic.
Analyze and report SEO metrics to refine strategies and ensure consistent growth.
3. Social Media Marketing (SMM)
Build and manage the academy’s presence across social media platforms.
Design and execute both paid and organic social media campaigns to enhance visibility and engagement.
Track and analyze social media metrics to optimize performance.
4. Content Creation & Graphics Design
Design engaging visuals and multimedia content using tools like Canva, Adobe Photoshop, and Illustrator.
Craft compelling and persuasive copy for advertisements, landing pages, email campaigns, and social media.
5. Email and WhatsApp Marketing
Develop and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns targeting potential learners.
Leverage WhatsApp marketing strategies to drive engagement and enrollment.
6. Instructor Engagement
Identify, engage, and onboard experienced instructors and lecturers in fields like IT, Data Analytics, Business Intelligence, Personal Health Management, Parenting, and more.
Foster partnerships to expand course offerings and enrich learning experiences.
7. Data-Driven Insights
Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
Generate reports to evaluate the success of campaigns and identify opportunities for improvement.
8. Course Content Production
Assist in creating and organizing course materials, including modules, manuals, LMS setups, slides, and other course resources.
Key Skills and Competencies
Proven experience in digital marketing with expertise in SEO, SEM, SMM, and email marketing.
Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, or Canva.
Strong copywriting skills for impactful marketing content.
In-depth understanding of on-page and off-page SEO and digital advertising platforms (e.g., Google Ads, Facebook Ads).
Experience in using tools like Google Analytics and CRM platforms for performance tracking and optimization.
Familiarity with WhatsApp marketing strategies for direct engagement.
Excellent organizational, multitasking, and time-management skills.
Strong communication and interpersonal abilities for collaboration with instructors and team members.
Passion for education and commitment to aligning strategies with learner needs.
Qualifications
Bachelor’s degree in Marketing, Business Administration, IT, or a related field (preferred but not mandatory).
At least 1-2 years of experience in digital marketing.
Experience in promoting online educational products or e-learning platforms is a strong advantage.
How to Apply
Interested candidates are invited to send their CV along with a cover letter to:
